The Tribe team and their agency of record, Arnold Worldwide, approached Pickles & Honey to be a close partner in populating their new website and social channels with recipes and photography around “gathering.” Together, we developed a comprehensive library of wholesome recipes featuring Tribe hummus as the star ingredient, with a focus on photography being approachable, organic, and editorial—not commercial or stuffy.

 To promote their new website, we published a photo from each recipe on Pickles & Honey’s Facebook and Instagram, which allowed Tribe to reach a much larger and highly targeted audience. On Tribe’s social channels, they received an average of 3x as many likes, comments, and shares on the content we created compared to content they had previously been sharing.